Here are some helpful hints if you aren’t sure what information to include on your website. It is a good idea to create a written plan outlining what each page should contain, so that you won’t forget anything, or repeat any information.
The cost includes basic graphic design work for the website. For other graphic design work we have a number of designers we could recommend, at additional cost. Royalty free stock images can be purchased for use on your website from iStock Photo, and for inexpensive fast logos we recommend The Logo Company.
Products and Services - Provide as much detail as possible about the products or services your business offers. Remember – in many instances this website will be replacing a printed brochure. Potential customers don’t want to have to call you for further information – they want it now! If you have many different products or services, this section of the website can be broken up into multiple pages.
Images - As they say, “ a picture tells a thousand words”. Make sure you supply professional looking images for your website.
Pricing - If possible, include the prices of your products and services. Again, potential customers are looking for information now.
Customer Testimonials - This can show potential customers that you are reliable and offer a quality product or service.
Media Information - If you have had reviews on your product or service in magazines, newspapers or online, make sure to include this on your website.
About Us - It is a good idea to include information detailing who you are, and why people should buy from your business. You may also like to list your opening hours, if applicable.
Links - By exchanging links with other websites that share a common theme with your business, you assist search engines such as Google to identify your website and raise its ranking. Google assumes that if websites it has already ranked highly link to your site, your website must be of value and the search engines will rank it higher. Rather than having a ‘Link’ page, try to work references to other complimentary businesses into the text on your page.
Social Media Links - Does your business have a Facebook page, Twitter, YouTube, LinkIn, TripAdvisor, Flickr, an online booking system, or any other type of social media avenue? These can all be integrated into your website.
Contact Information - Make sure people looking through your website can easily see how to contact you. You should have a separate page detailing your business name, physical address, mailing address, telephone, fax and email. Make sure that if you are going to advertise an email address it is checked regularly.
Website Title - This should include your business name and a brief description of what products or services you provide, or maybe where you are located. This will display across the top of the page when visitors view your website in a browser (eg. Google).
Website Description - This is a more detailed description of your business, and should be no longer than 150 characters. This description will display in a browser when visitors do a search and your website is included in the search results.
Keywords - These will probably be different for each page on your website. They should be relevant to the text on that page; that is, if you want a keyword used for a page, that word should be in the text somewhere on the page. Keywords help the search engines index your website.