By exchanging links with other websites that share a common theme with your business, you assist search engines such as Google to identify your website and raise its ranking. Google assumes that if websites it has already ranked highly link to your site, your website must be of value and the search engines will rank it higher. Rather than having a ‘Link’ page, try to work references to other complimentary businesses into the text on your page.
Social Media Links
Does your business have a Facebook page, Twitter, YouTube, LinkIn, TripAdvisor, Flickr, an online booking system, or any other type of social media avenue? These can all be integrated into your website.
Make sure people looking through your website can easily see how to contact you. You should have a separate page detailing your business name, physical address, mailing address, telephone, fax and email. Make sure that if you are going to advertise an email address it is checked regularly.
This should include your business name and a brief description of what products or services you provide, or maybe where you are located. This will display across the top of the browser window when visitors view your website, and on the Search Engine Results Page.
This is a more detailed description of your business, and should be no longer than 150 characters. This description will display on the Search Engine Results Page.